When someone asks you to think of the word “packaging”, you will likely think of the packaging on a product of sort. Perhaps the packaging from your sandwich or drink you bought at lunch time, or the packaging for the clothes you recently ordered online. You probably don’t think of boxes, tape and bubble wrap. Packaging is the technology of enclosing or protecting products for storage, distribution, sale and use. It can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale and end use. Packaging officially contains, protects, preserves, transports, informs and sells. The earliest recorded use of paper for packaging dates back to 1035 when a Parisian traveller visiting markets in Cairo noticed that vegetables, spices and hardware were wrapped in paper for the customers when they were sold. Back in 1890, Scotsman Robert Gair invented the pre-cut cardboard or paperboard box which were flat pieces manufactured in bulk that folded into boxes. Flaked cereals actually increased the use of cardboard boxes with the Kellogg Company being the first to use cardboard boxes as cereal cartons. However, in the industry seldom use the term cardboard because it does not denote a specific material. Cardboard […]
Delight Your Customers With Creative Packaging
Packaging design has been playing a huge role in product marketing in the past few years. The concept isn’t just about good packaging but creative ones. The more creative you pack the products, the more customers it is likely to attract. Packaging is also the last point in marketing products. With several different brands placed across the shelf, it is the packaging that would distinguish one from another. For smaller sized businesses, packaging design is also among the few platforms to market the product. So what exactly should be the manufacturers looking at? Conventional designs aren’t going to survive the competition for a long time. Here are some tips to make your packaging look different. Handmade looks Personalisation has huge impact on product selling. It does not just impresses upon the client that each packet has been given individual attention rather than commercial mass production but also adds a unique personality to the product itself. A good example would be the handmade tea bags sold by Tea Forte. The package is more than containers but a work of art – something that demands and receives attention of all. Sustainable approach There have been huge talks on the need of sustainability […]
Trends Changing the Shape of Packaging Industry
With the growing innovation in the packaging industry the expectations of the customers are also increasing a lot. With more and more advancement in the packaging technology personalisation of the products has become very important. Today customers expect a much more personalised product meeting all their requirements. One of the main reasons for personalisation is the huge database of users which packaging firms have established. 1. The Internet Of Things Although this concept has been in existence for decades however its application is still limited to the fitness devices or other similar devices. However the increasing cost of the smart packaging has provided an opportunity to come up with new innovations in this industry as well. Internet of Things could soon find its way in the Packaging Industry as well. One of the possible applications can be a micro-sensor emitting light when the best buy date of the product has passed away. Such micro-sensors can also be used for indicating if a packaging has been tampered. 2. Digital Natives As we all know that our next generation also popularly known as Millennial or Gen Y are much more tech savvy than us. They have made digital marketing a part of […]
Understanding The Role Of Packaging In 2015
Irrespective of the industry, packaging has always undergone drastic changes. Though the brand image and price are the key factors influencing the purchasing, packaging has also lent its part in influencing the consumers’ decision making. As per Canadian Market Research, packaging has always been offering a sensory experience during the buying process. With a large number of competing products available on the shelf, innovative packaging is the only way to draw the attention of the consumer. It has been a key tool for both big and new brands to retain their market share or enter the market respectively. However, come 2015 and industry experts believe that there is going to be a substantial change in the role played by the packaging process. Sustainability Modern consumers expect the brands to reciprocate to the needs to ensure environment friendly and sustainable practices. A study conducted by the Carton Council of North America suggests that consumers expect packaging to play an important motivator for recycling. With several products, packaging is the first source of information about proper disposal and recycling practices. A great example would be the water bottles and soft drink bottles that come with specific instruction of what to do with […]
Driving Sales Through Package Design
Packaging today plays a very important role in making or breaking your product’s popularity. No matter if you have created one of the best products in the category however it will go unnoticed if your packaging is not at par with the expectations of the customers. Therefore make sure that your packaging does impress your potential customers. Good packaging design offers a standout experience on a loud and crowded retail shelf and it can drive sales. Successful design drives benefits for the customers, employees and businesses. Designing for sales success means understanding what your customers want, what attracts them the most and what catches their eye. Ultimately you need to convince them for buying your products through your product packaging. Packaging design today plays with the sensory properties of human influencing them through their innovation to buy them. An effective packaging design would consist of the following – 1. A clear message about what your brand stands for? It should be capable enough to convey directly the sense of your brand and how it links to the customers. 2. It should be able to trigger a sense of excitement and curiosity among the customers. A sense of elegance, commitment and […]
