Monthly archive November, 2016

Think Outside the Box: The Future of Packaging

Packaging is an industry, which was there, is there and will be there in future as well. With the market becoming more and more consumer centric, great emphasis is laid on packaging. Along with product packaging, shifting from one place to other also needs proper packaging of products so that they are not damaged and destroyed in transit. Whatever be the need of packaging, it is true that without the right kinds of packaging materials, the job will not be done in the right manner. Evolution in the packaging industry Like other industries, the packaging industry is also evolving and changing with time. And it is facing challenges from various sectors. For instance, technological inventions are making a deep impact on this industry. It depends whether these changes will be accepted or not keeping in mind the expenses involved and the end results. Sustainability is a major factor that plays a pivotal role in the packaging industry. Right from packing a toothbrush to packing an iPhone, strong feelings can be evoked via packaging. This can bring in positive responses as well as negative responses. Product packaging came much later. Before that packing was mainly intended to secure products from breakage […]

Top 10 Beauty Packaging Trends for 2017

The packaging industry is developing and evolving really fast. Tastes and preferences of customers keep on changing with time and packaging designs have to be altered accordingly. It is quite interesting to see the amazing creativities and innovations that go in the making of these designs so that they are not only appealing to the customer but smart at the same time. Beauty care product packaging needs to be immaculate as women are usually fascinated with product packaging. Mentioned below are some of the best beauty packaging trends for 2017: Less is always more in packaging Having too many things printed and mentioned on the packaging can be repelling. If you are looking to print product ingredients, 2-3 are abundant. Keeping things simple is what is attracting more and more consumers today. Keep the protocol in mind Beauty care and cosmetic products often need a routine that needs to be followed. So just launching the product will not be enough. The packaging should mention preferable times of applying the product or the multiple steps involved in the same. The protocol should be clearly mentioned on the packaging. Combination of the topical product and the devices Just using a topical beauty […]