The packaging industry is developing and evolving really fast. Tastes and preferences of customers keep on changing with time and packaging designs have to be altered accordingly. It is quite interesting to see the amazing creativities and innovations that go in the making of these designs so that they are not only appealing to the customer but smart at the same time. Beauty care product packaging needs to be immaculate as women are usually fascinated with product packaging.

Mentioned below are some of the best beauty packaging trends for 2017:

Less is always more in packaging

Having too many things printed and mentioned on the packaging can be repelling. If you are looking to print product ingredients, 2-3 are abundant. Keeping things simple is what is attracting more and more consumers today.

Keep the protocol in mind

Beauty care and cosmetic products often need a routine that needs to be followed. So just launching the product will not be enough. The packaging should mention preferable times of applying the product or the multiple steps involved in the same. The protocol should be clearly mentioned on the packaging.

Combination of the topical product and the devices

Just using a topical beauty care product is not enough. The effects of the product can be enhanced with the use of some kind of beauty care device or instrument. So the product packaging will not only contain the topical product, but also the device that goes well with the same. The packaging should be such that both the items should look inseparable.

Packaging beauty that evokes the senses

In this hectic and extremely busy life, one thing is common from which majority of people suffer – stress. And stress takes a toll on physical and mental health of a person. Believe it or not, right kinds of product packaging can help in combating stress and pressure successfully. Try experimenting with consumer’s emotions and that can make the packaging interesting. Infact sensations can be emoted through packaging.

Options of customizing product packaging

The DIY trend of packaging is the in-thing now. In every kind of consumer product, the customer demands to be involved. This helps the customer to integrate with the product in a better manner. With the facility of customizing the beauty products, a strong bond is formed between the consumer and the brand.

Use of different kinds of patterns and shapes

Along with tubes, containers and boxes, cosmetic products are packed in containers of vary shapes and sizes. Geometric patterns and shapes are gaining immense popularity with people now. Infact the prints on various items also come in these shapes and designs.

Multifunctional design of product

Demands of multi-action products are really high in the market and the packaging must reflect the multi-functionality character clearly and properly. The design of product packaging should be such that the consumer must get the message directly.

Carbon footprint and sustainability factor

Customers are highly concerned about the environmental impact of products and the same is applicable for product packaging as well. The packaging supplies that are used should be less disposable and have minimum harmful impact on the environment as well.

Kind of skin on which the beauty product can be used

When we talk of beauty care and cosmetic products, we mainly think they are fairness treatments or items used to beautify the skin. But all products are not suitable for all skin types. This should be clearly mentioned on the packaging of the product.

Single use products

Well, every time you use your face masks and packs, you have to put your hand in the container and then apply the same on the face. More and more products are therefore going for single use sachets that are packed together. This helps in using the product on the go conveniently.

These changing packaging trends in beauty care products are making them all the more attractive.