With the millennial population increasing, it is becoming even more important to consider them while choosing the packaging. There are about 92 million millennial in today’s generation and they contribute almost $600 billion annually in the purchases it makes. Due to this, it has become essential to consider what attracts the millennial as well. To understand what might draw their attention, it is also vital to know what their lifestyle is like. An average millennial spends almost 18 hours per day on social media platforms. They are exposed to lot more media content as compared to other people. The interactions are in various forms like taking snaps, screenshots, making videos and sending them to different people or posting on sites like Facebook, Snapchat, Instagram, Twitter etc. They spend hours on scrolling the feed, watching various videos and is also exposed to more number of ads. This is why product packaging attracts their attention very fast and they also grab a lot of information just by looking at the packaging supplies. Let us see some of the ways which can be incorporated to catch the attention of the millennial.   Brand loyalty and emotional connection with the brand According to a […]