Monthly archive January, 2014

Right Packaging, Right Now… (Info-graph)

Which Packaging suits your businesses needs? Which Packaging is the best option for your product? Which Packaging material is best for the environment? Our Info-graph may help you answer your questions.   For all your packaging requirements, head over to –  

Importance of Product Packaging in Marketing

The first and foremost important thing which comes in the mind of the user is the appearance of the product. Many product providers have acknowledged the fact that without good packaging, it is tough to sell even the best of products. So, the product and its performance is indirectly related to packaging it is contained in. It is very evident that packaging plays a significant role in influencing the buying behaviour of a product. Packaging has various uses; it is used for protecting items, for transportation of products, for storing items and also for beautifying the whole product. It is seen that people are more inclined to buy the products with smart/powerful packaging as compared to other products which do not look very attractive from the outside. Although packaging plays an important role in beautifying the product, we can not sidetrack the practical aspects of the packaging materials. Function   Have you ever given any thought to a product that is not packed correctly and is shipped from one place to another? What do you think would be the condition of the product. The obvious answer to the above query, would be Damaged. So, product packaging’s main purpose is to […]