Understanding the advantages and types of Eco-friendly packaging is important because today customers want their packaging to be durable, recyclable and reusable. Global green packaging market is growing rapidly. In a survey it was found out that food and beverage market is the largest consumer of green packaging. Packaging not only plays an important role in protecting the goods but also it is a popular marketing medium. Here is an infographic from Globe Packaging that revolves around Eco-friendly packaging.
Top 10 Product Packaging Tips to Attract Customers
Product packaging is one of the most important aspects in the life of a product. Packaging is not only done for protecting the contents of the pack; it is also a way of attracting customers. This is the reason that packaging is considered as an integral part of marketing and advertising. Companies spend great amounts on using the right kinds of packaging materials for any product. Mentioned below find some highly effective tips for product packaging to draw eyeballs of more and more numbers of customers: 1. Try different varieties of designs You might create a very unique design for product packaging, but if people don’t buy the same, it has no value frankly. Experiment with various kinds of designs within friends and family first and see which one draws more attention. This will give clear idea as the message you want to give to the customer goes to him/her in the way you want or not. 2. Practical approach is important Customers have become smart nowadays. They don’t just go by the packaging of the product. Rather they check the use of ease and efficiency of the product before making a purchase. Therefore along with unique looks, practicality should […]
