The packaging of any product plays a crucial role in the branding efforts. It’s the first impression on the customers about your product. If the packaging you opted for goes wrong then it’s a great set back to your brand. A product’s packaging helps in boosts a brand. We have compiled a few tips to avoid some serious product packaging mistakes.   Know Your Audience Packaging has a great relation with your target audience. You must choose your product packaging keeping in mind your target audience. Before choosing the packaging, know your audience thoroughly. Your product will be used by them. When you are the decision maker, you tend to overlook your audience choices and priority. You need to do some homework before finalising on the packaging design. Your market research must disclose you a lot about your audience, your key demographic. Once you have the data in your hand, then you can understand their needs. Only a perfect packaging will make your product sell out.   Damage Free Design Your product packaging must be robust and damage free. It has to travel from one place to other, from manufacturing unit to distributors, to the malls, and from malls to […]