Packaging design has been playing a huge role in product marketing in the past few years. The concept isn’t just about good packaging but creative ones. The more creative you pack the products, the more customers it is likely to attract. Packaging is also the last point in marketing products. With several different brands placed across the shelf, it is the packaging that would distinguish one from another. For smaller sized businesses, packaging design is also among the few platforms to market the product. So what exactly should be the manufacturers looking at? Conventional designs aren’t going to survive the competition for a long time. Here are some tips to make your packaging look different. Handmade looks Personalisation has huge impact on product selling. It does not just impresses upon the client that each packet has been given individual attention rather than commercial mass production but also adds a unique personality to the product itself. A good example would be the handmade tea bags sold by Tea Forte. The package is more than containers but a work of art – something that demands and receives attention of all. Sustainable approach There have been huge talks on the need of sustainability […]
Trends Changing the Shape of Packaging Industry
With the growing innovation in the packaging industry the expectations of the customers are also increasing a lot. With more and more advancement in the packaging technology personalisation of the products has become very important. Today customers expect a much more personalised product meeting all their requirements. One of the main reasons for personalisation is the huge database of users which packaging firms have established. 1. The Internet Of Things Although this concept has been in existence for decades however its application is still limited to the fitness devices or other similar devices. However the increasing cost of the smart packaging has provided an opportunity to come up with new innovations in this industry as well. Internet of Things could soon find its way in the Packaging Industry as well. One of the possible applications can be a micro-sensor emitting light when the best buy date of the product has passed away. Such micro-sensors can also be used for indicating if a packaging has been tampered. 2. Digital Natives As we all know that our next generation also popularly known as Millennial or Gen Y are much more tech savvy than us. They have made digital marketing a part of […]
Types of Adhesive Tape [Infographic]
Packaging is an art and to master this art you need meticulousness, proficiency and knowledge about various packaging accessories. One of the most important accessories in packaging is packaging tape. Finding the right tape for packaging will serve your purpose for packaging neatly. This infographic, created by Globe Packaging, revolves around the various types of adhesive tape.
We’ve Got You Covered
While our main aim as packaging distributors is to supply you with all the packaging supplies you could need, we also stock general supplies. We do this because sometimes a business needs to combine packaging with general supplies. General supplies can be anything from fire extinguishers to plastic cups and paper towels. Or if it’s not a business that requires general supplies, it’s you. You may require a batch of envelopes and at the same time you could realise you need some carrier bags or plastic containers.It’s funny how the mind works! We have carrier bags available in blue and white for light or heavy duties. Light duty bags are ideal for sweet shops, stall holders or convenience stores. They are also great for storing little items or products if you are moving house and do not require a box. The heavier duty bags measuring in at 11x17x21” are supermarket-style carrier bags and can take a heavier weight. These Kraft approved paper fruit and food bags are also available in different quantity packs and sizes. Ideal for grocery stores and stall holders. They are also handy to have in the home when transporting fruit or other foods to school or […]
Understanding The Role Of Packaging In 2015
Irrespective of the industry, packaging has always undergone drastic changes. Though the brand image and price are the key factors influencing the purchasing, packaging has also lent its part in influencing the consumers’ decision making. As per Canadian Market Research, packaging has always been offering a sensory experience during the buying process. With a large number of competing products available on the shelf, innovative packaging is the only way to draw the attention of the consumer. It has been a key tool for both big and new brands to retain their market share or enter the market respectively. However, come 2015 and industry experts believe that there is going to be a substantial change in the role played by the packaging process. Sustainability Modern consumers expect the brands to reciprocate to the needs to ensure environment friendly and sustainable practices. A study conducted by the Carton Council of North America suggests that consumers expect packaging to play an important motivator for recycling. With several products, packaging is the first source of information about proper disposal and recycling practices. A great example would be the water bottles and soft drink bottles that come with specific instruction of what to do with […]
