Latest food packaging trends include options that are digitally savvy, lightweight, eco-friendly and personalised. For food manufacturers, packaging innovation is a constant concern. Today lifestyle is a major consideration and consumers of every age and gender want packaging to be self descriptive, easy to grip and hold. Packaging plays a key role in influencing buyer’s mind. The journey of a package from crowded retail shelf to consumer’s home can be tough if it is an ordinary one. Keeping up with latest demands and trends can be very challenging. Generation Y is tech savvy and people today are looking for packaging solutions that are eco-friendly and intelligent. Have a look at the latest food packaging trends: 1. Intelligent Packaging“Best Before” print will be soon replaced by the sensors that indicate when the product is no longer good to use. This accuracy will help in reducing the food waste. RIFD chips will be used to optimise store and chain logistics and this will prove helpful in avoiding overstocking. Smart apps will communicate with your fridge and you will get alerts about the food products you have stored in the fridge. 2. Single Serving Packages Lifestyle is more dynamic now and single serving […]
What is Packaging?
When someone asks you to think of the word “packaging”, you will likely think of the packaging on a product of sort. Perhaps the packaging from your sandwich or drink you bought at lunch time, or the packaging for the clothes you recently ordered online. You probably don’t think of boxes, tape and bubble wrap. Packaging is the technology of enclosing or protecting products for storage, distribution, sale and use. It can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale and end use. Packaging officially contains, protects, preserves, transports, informs and sells. The earliest recorded use of paper for packaging dates back to 1035 when a Parisian traveller visiting markets in Cairo noticed that vegetables, spices and hardware were wrapped in paper for the customers when they were sold. Back in 1890, Scotsman Robert Gair invented the pre-cut cardboard or paperboard box which were flat pieces manufactured in bulk that folded into boxes. Flaked cereals actually increased the use of cardboard boxes with the Kellogg Company being the first to use cardboard boxes as cereal cartons. However, in the industry seldom use the term cardboard because it does not denote a specific material. Cardboard […]
Delight Your Customers With Creative Packaging
Packaging design has been playing a huge role in product marketing in the past few years. The concept isn’t just about good packaging but creative ones. The more creative you pack the products, the more customers it is likely to attract. Packaging is also the last point in marketing products. With several different brands placed across the shelf, it is the packaging that would distinguish one from another. For smaller sized businesses, packaging design is also among the few platforms to market the product. So what exactly should be the manufacturers looking at? Conventional designs aren’t going to survive the competition for a long time. Here are some tips to make your packaging look different. Handmade looks Personalisation has huge impact on product selling. It does not just impresses upon the client that each packet has been given individual attention rather than commercial mass production but also adds a unique personality to the product itself. A good example would be the handmade tea bags sold by Tea Forte. The package is more than containers but a work of art – something that demands and receives attention of all. Sustainable approach There have been huge talks on the need of sustainability […]
Trends Changing the Shape of Packaging Industry
With the growing innovation in the packaging industry the expectations of the customers are also increasing a lot. With more and more advancement in the packaging technology personalisation of the products has become very important. Today customers expect a much more personalised product meeting all their requirements. One of the main reasons for personalisation is the huge database of users which packaging firms have established. 1. The Internet Of Things Although this concept has been in existence for decades however its application is still limited to the fitness devices or other similar devices. However the increasing cost of the smart packaging has provided an opportunity to come up with new innovations in this industry as well. Internet of Things could soon find its way in the Packaging Industry as well. One of the possible applications can be a micro-sensor emitting light when the best buy date of the product has passed away. Such micro-sensors can also be used for indicating if a packaging has been tampered. 2. Digital Natives As we all know that our next generation also popularly known as Millennial or Gen Y are much more tech savvy than us. They have made digital marketing a part of […]
Types of Adhesive Tape [Infographic]
Packaging is an art and to master this art you need meticulousness, proficiency and knowledge about various packaging accessories. One of the most important accessories in packaging is packaging tape. Finding the right tape for packaging will serve your purpose for packaging neatly. This infographic, created by Globe Packaging, revolves around the various types of adhesive tape.
