Today packaging has become an essential part of the product, on many occasions even more important than the product itself. The packaging most often determines whether or not the customer will go ahead with purchasing the product or not, regardless of how good it is. Packaging in ecommerce is a necessity for protecting the most important thing, the product that the customer ordered. However, as ecommerce evolves and as consumer habits shift, delivering a complete brand experience extends beyond the product itself and transcends into the whole experience.
At Globe Packaging we have all the right Packaging supplies you need for your product, so you can ship it in the right way so that your first time costumer becomes a loyal customer. Packaging means all products made of any materials of any nature to be used for the containment, protection, handling, delivery and presentation of goods, from raw materials to processed goods, and from the producer to the user or the consumer.
Paper and board have been used as the most important packaging materials for years. The production of packaging paper and board grades in the European Union is around 30 million tons per year. Awareness of possible risks as well as technological progress contributed to the fact that quality requirements for packaging have become stricter.
Consumer expectations for packaging include aspects such as health, safety, reasonable price, convenience, and environmental friendliness. It is possible to meet those requirements only through the right packaging that – apart from protection during transport and storage – has to protect the product against spoiling, transmit information to consumers, and be easy to use as well as play an advertising role. If packaging is made from wrong materials it may pose a risk to the packed product, and consequently to human health. When the materials are discussed, printing substrates, inks, varnishes and all the auxiliaries used in the printing process have to be taken into account. The easiest and only effective method to protect the product against negative impacts resulting from migration of substances from packaging is to use appropriate materials that are sensory neutral for printing.
