The first thing that comes to our notice while looking at a product is the packaging. When they say that first impression lasts long, it’s more than an expression. You don’t want a lasting impression but you would like the viewer to turn into your customer. Well, the right packaging will do the job for you. You need to understand the role being played by a product package on a prospective customer to successfully use this marketing tool. According to a study, about one-third of the decision made to buy a product is based on its packaging.
Work out the First Impression
If your product impresses the customer at the first look then the subsequent decisions are always a little biased. You should fully utilise this behaviour of people for your good and use the packaging to gain a kicking first impression. Everything that relates to your company and your product is represented via the package of the product. The better the package, the better is your customer reliance upon you.
A packaging is said to be successful if your customer is able to notice your product among the wide range of options available. Such convenience attracts the customer towards the product. You should also highlight the icon of your brand as the icon on a packaging gets imprinted in the mind of the customer. They tend to build a long-term relationship with your customer.
Concentrate on the Aesthetics
An effective packaging will tend to attract the customer from a noticeable distance. From the shape of the package to the typography used, all put an impact on the buyer. The fonts used should be attractive and at the same time it should be readable as well, otherwise the customer will be diverted and distracted away to other products. Colours can be also be used to represent your brand. Different colours convey different sort of messages and will impact the customers differently. Do some research and get the best colour that suits your product and target in the best way.
Packaging materials are available in wide options and hence you should choose a durable packaging for your product. Durability of the packaging plays a vital role as it retains your existing customers. A durable product with durable and easy to use packaging will be convenient for them and they will build a loyalty towards your product.
Use online presence
A study has shown that young people tend to share their product packaging in social media if they have ordered it online. This trend will be quite beneficial for you and hence you should incorporate online marketing and selling of your product. Also you can share the face of the packaging in social media as that will build imagery among the people. And when they see it later, they will relate to it and will end up buying your product.
Packaging supplies and packaging materials are widely available in the market with variety of options to choose from. Do some research and get the right package done for your product!
