Irrespective of the industry, packaging has always undergone drastic changes. Though the brand image and price are the key factors influencing the purchasing, packaging has also lent its part in influencing the consumers’ decision making. As per Canadian Market Research, packaging has always been offering a sensory experience during the buying process. With a large number of competing products available on the shelf, innovative packaging is the only way to draw the attention of the consumer. It has been a key tool for both big and new brands to retain their market share or enter the market respectively. However, come 2015 and industry experts believe that there is going to be a substantial change in the role played by the packaging process. Sustainability Modern consumers expect the brands to reciprocate to the needs to ensure environment friendly and sustainable practices. A study conducted by the Carton Council of North America suggests that consumers expect packaging to play an important motivator for recycling. With several products, packaging is the first source of information about proper disposal and recycling practices. A great example would be the water bottles and soft drink bottles that come with specific instruction of what to do with […]
Trends That Are Driving Changes In Packaging
Product packaging is going to look a lot different in a few years of time. The important questions here are whether it will be able boost sales or ruin the brand image, will it be interactive and use bio-based materials and whether all packaging will have NFC chips in them. Right now, nothing can be said for sure but following the trends, the same packet will be a lot different in say, next five years. Packaging has always been a crucial aspect of manufacturing and has created business advantages in promotion, sales and shipping. Modern shoppers however see packaging as a supportive element that either protects the content or just makes it easy to carry. The highly complicated and attractive designer packaging that we had a decade ago have silently faded away. Today consumers want packaging that is small and easy to open. Environmental concerns too are a great factor that is bringing about a change in packaging practices. Even luxury brand like Gucci is switching to Eco-friendly packaging materials. Among the several drivers to changing packaging trends, here are the top 8 reasons: Emerging Markets: Previously only Western Europeans and North Americans were considered to be the biggest consumers […]
