Most business people do not realise it but your product’s packaging is meant to communicate a purpose, this purpose is what your brand stands for and what it means for your customer. Take Tiffany & Co for example, for most people the iconic blue box with the white bow is more recognisable than the jewellery itself, this shows that packaging is powerful because it tells consumers why your product and brand are different. Apple is known for its clean, minimalist packaging. If you’ve ever watched an un-boxing video for a new iPhone, you know people love Apple’s packaging. Great packaging is especially significant for growing businesses because it can have a direct impact on sales and a company’s overall appeal. Packaging can continue to influence a company’s sales as it grows larger. MillerCoors’ sales slumped last year, but the Miller Lite retro bumped sales by nearly 5 percent. MillerCoors didn’t change its beer; it just changed the can it came in. Poor packaging can have an even more dramatic effect. All start-ups want to achieve the instantly recognizable status of Apple and Tiffany & Co., and that type of brand power starts with a product’s packaging. So, how can you […]
Everything You Need to Know About Packaging Symbols
We often notice these symbols on the packaging of every product. Packaging symbols have become a vital part of product identity. Go through this infographic, created by Globe Packaging, and get to know about the packaging symbols and their uses.
Restructuring Your Packaging System and Enhancing Your Operations
Often the packaging service providers even after witnessing a robust demand for their services are not happy with the revenue they are generating. The reason is very simple, it costs more to manage their entire inventory management than the revenue they are generating. There can be several factors contributing to this issue. Mismanagement of the resources, more focus on the manual work than on process automation, almost no or very week strategy in meeting the demands of your customers during the peak hours or seasons. So what would be the best thing to do in order to overcome these issues? In order to increase the standard of your service and ensure that you have good returns from the revenue generated it is important that you restructure your entire strategy for your business. Here are few simple yet important points to help you out in dealing with the above mentioned issues. Proper utilization of your Storage Space – A major chunk of your space in the storage is occupied with the heavy and bulky packing. The end result is you have very less space for storing the products you sell. However an easy alternative to manage this is to release […]
Smart Packaging Drives Purchase Decisions
The purpose of packaging has changed a lot in the recent years. Packaging Materials used today are not only used for packaging purposes alone but they play a very important role in brand building and marketing of the products too.In fact today packaging plays a vital role in increasing your sales. Here is an info-graph highlighting how smart packaging drives purchasing decisions of the customers. Globe Packaging is one of the leading packaging suppliers in U.K.
Packaging-Made Easy
Here is your guide to make your relocation easy. Explore our wide range of packaging materials today!
