Powerful product packaging is not just about the product experience anymore. These days even the packaging need to be an experience and that has become quite a mandatory fact. Powerful packaging needs a lot more than just having a basic understanding of the simple packaging fundamentals. It is not just about being appealing and persuasive with packaging but it is also about being practical about the ways in which packaging is done. Powerful product packaging design can likely initiate a powerful social media also. So therefore one needs to be really careful while doing this. So here are some tips that can help you in packaging your products in the right way. 1. Know your market One very essential part to enquire about is who are you designing for? Proper and well planned research is the foundation for all the successful marketing and advertising campaigns. Therefore while packaging your products you should always be careful about the fact that you do it according to the liking of your client only then can you expect a perfect product packaging success. 2. Know your competition Take a walk down those crowded store aisles and see what your competition is doing, then do […]
Top Tips for Camping
Whether you are a beginner or a pro, camping is a fun and enjoyable experience for everyone. Even for those whose idea of sheer horror is sleeping outside with nature will find something pleasurable about camping. We can almost guarantee it! The anticipation of freedom can be stress-relieving, while being at one with nature can really boost your mood. And the simplicity of it all makes you slow down your pace, meaning you can enjoy that cup of coffee you brewed ever so slowly, without gulping it down as you dash out of the front door to work like you normally do. Whatever your location or destination for camping, we’ve put together our top tips for helping you camp in style! Loading the Car: The first and most important thing to put in your car boot is the tent. Yep, believe it or not, there have been occasions where people have forgotten their tent, almost rendering their trip a complete disaster! Try to put the tent at the bottom of the boot near the door or slide it in sideways so you don’t end up having to unpack the whole boot before you even begin anything! Avoid stacking items on […]
Influence of Ecommerce on The Packaging Industry
Ecommerce sales in Europe grew from €131.61 billion to €156.28 billion in 2014, which corresponds to the growth rate of 18.4%. E-commerce industry has emerged as one of the key drivers for the global corrugated packaging market. Digital natives, internet of things, personalisation and on the go lifestyle are the top trends that will shape the packaging industry. This infographic, created by Globe Packaging, highlights the influence of eCommerce on the packaging industry.
11 Essential Packing Tips for Moving House
Relocation is a process which takes time and efforts. Planning everything prior to relocation is very important to make the process go smooth. Before moving you have to clean your entire home, contact utility companies and pack all your accessories. You need to choose the right packaging boxes while packing your stuff for a damage-free move. Here are 11 tips for a smooth house move: 1. Start Packing Early Last minute packing is a bad idea. You need time to pack your belongings rightly so for a large house, 2 months should be enough. And for a small house, one month is enough if you pack one box a day. Packing early will relieve a lot of stress during those last few days before move. 2. Choose the Right Packaging Supplies Collect both large and small boxes from someone you know who have recently moved or buy house moving kit from a trustworthy packaging supplier. Moving companies have lots of different boxes for your house moving needs so you can choose the right boxes and start packing your stuff. 3. Label All the Boxes Write the content on the sides of box with the marker. This will help you recognize […]
5 Trends for the Future of Food Packaging
Latest food packaging trends include options that are digitally savvy, lightweight, eco-friendly and personalised. For food manufacturers, packaging innovation is a constant concern. Today lifestyle is a major consideration and consumers of every age and gender want packaging to be self descriptive, easy to grip and hold. Packaging plays a key role in influencing buyer’s mind. The journey of a package from crowded retail shelf to consumer’s home can be tough if it is an ordinary one. Keeping up with latest demands and trends can be very challenging. Generation Y is tech savvy and people today are looking for packaging solutions that are eco-friendly and intelligent. Have a look at the latest food packaging trends: 1. Intelligent Packaging“Best Before” print will be soon replaced by the sensors that indicate when the product is no longer good to use. This accuracy will help in reducing the food waste. RIFD chips will be used to optimise store and chain logistics and this will prove helpful in avoiding overstocking. Smart apps will communicate with your fridge and you will get alerts about the food products you have stored in the fridge. 2. Single Serving Packages Lifestyle is more dynamic now and single serving […]
