With the millennial population increasing, it is becoming even more important to consider them while choosing the packaging. There are about 92 million millennial in today’s generation and they contribute almost $600 billion annually in the purchases it makes. Due to this, it has become essential to consider what attracts the millennial as well. To understand what might draw their attention, it is also vital to know what their lifestyle is like. An average millennial spends almost 18 hours per day on social media platforms. They are exposed to lot more media content as compared to other people. The interactions are in various forms like taking snaps, screenshots, making videos and sending them to different people or posting on sites like Facebook, Snapchat, Instagram, Twitter etc. They spend hours on scrolling the feed, watching various videos and is also exposed to more number of ads. This is why product packaging attracts their attention very fast and they also grab a lot of information just by looking at the packaging supplies. Let us see some of the ways which can be incorporated to catch the attention of the millennial. Brand loyalty and emotional connection with the brand According to a […]
How to Select the Right Packaging Distributor for Your Business
Packaging of goods is among the most integral parts of product marketing plan. It needs to be kept on the priority list and should be dealt with great focus and precision. However, most of the businesses are not able to create the right packaging solution for themselves as they miss on to find the right packaging expert to address their needs. This is mostly because they don’t know how to go about picking the right packaging distributor to go with business theme and purpose well. Here’s how you should select the right packaging partner for your business in 7 expert ways: Quality Packaging The vendor you choose to go with should be dealing in quality packaging solutions. You should look into their samples and the packaging materials they use and go through the standards and approaches they follow to ensure quality. This is important as all that your customers would be going to see first is how your product is boxed and packaged. Intuitive customer service The service should be able to able to intuitively look into the customer needs. This should be about interpreting and knowing what type of packaging requirements they have for a particular product […]
Tips for Moving Your Goods Safely
Are you moving to a new place? Are you troubled by the hassles of packing and moving your goods? Do you think that packing can be the most troublesome task while you are thinking of relocating to a new place? Transferring the goods and articles safely to their new location is the most important process involved in relocation. Many times, shipping of the articles can cause huge damage to the goods while they are still on their way towards the destination. Many of the problems of bad shipping can be overcome by improving the quality of the packaging materials used. Read the following tips by the professionals of packaging supplies UK to move you goods safely from one place to another. Size of the boxes matters You should be packing small and compact items such as books, etc. in small boxes. These items are also heavy and can be carried easily in small boxes. The large items such as soft toys, pillows, etc. should be packed in big boxes as they are light in weight. Placement of the objects You should put the heavier items at the bottom and the lighter items on the top. Also while loading the boxes […]
Importance of Packaging Materials
Packaging is a term with wide usage. Along with packaging products to make them look attractive and appealing, packaging also refers to wrapping and covering things during moving and shifting so that they can be moved conveniently and the goods inside remain undamaged. Various kinds of packaging supplies are available nowadays, which make the process of packaging convenient and easy. There are different kinds of packaging materials available in the market, which are used for myriad purposes. Mentioned below are some points which help in understanding the importance of packaging materials: Ensures that goods reach their destination safely without damage – Whether you are shifting and moving your house or office, you have to make sure that all the goods reach to the new destination in proper condition. And for that good packaging is required. In case of fragile and delicate items, it is recommended to use extra cushioning and padding so that no damage is inflicted on the items inside the packaging. Bubble wraps and Styrofoam balls are the best cushioning materials used for extra padding and cushioning. Cardboard boxes are used generally for packing the items and high quality, wide tapes are used for fastening the boxes so […]
Top 10 Product Packaging Tips to Attract Customers
Product packaging is one of the most important aspects in the life of a product. Packaging is not only done for protecting the contents of the pack; it is also a way of attracting customers. This is the reason that packaging is considered as an integral part of marketing and advertising. Companies spend great amounts on using the right kinds of packaging materials for any product. Mentioned below find some highly effective tips for product packaging to draw eyeballs of more and more numbers of customers: 1. Try different varieties of designs You might create a very unique design for product packaging, but if people don’t buy the same, it has no value frankly. Experiment with various kinds of designs within friends and family first and see which one draws more attention. This will give clear idea as the message you want to give to the customer goes to him/her in the way you want or not. 2. Practical approach is important Customers have become smart nowadays. They don’t just go by the packaging of the product. Rather they check the use of ease and efficiency of the product before making a purchase. Therefore along with unique looks, practicality should […]
