The packaging industry is not just limited to being an industry, and it has become an all-new experience today. With consumption on the go, consumers are looking for more feasible and easy-to-use options for packaging. After all, packaging forms a crucial component of any industry. Without proper packaging, all the efforts of the packaging distributors will go to waste. Food producers, retailers, and consumers, all are working towards building a better world of packaging where they are no hassles in the transportation of goods. We might not realize, but the packaging industry continues to grow as it also offers the first line of differentiation for many products and brands. Digital technology in packaging the products The world of packaging has transformed entirely with the advent of digital technology. It is the digital transformation in the world of packaging that allows the companies to empower their employees and engage their customers on a broad basis. The world is undergoing a digital transformation, and every consumer is converting to a digital consumer. This is where digital technology plays a crucial role in transforming the world of the packaging distributors. It was the industrial revolution that changed the food industry a lot, […]
Importance of Sustainable Packaging
Sustainability is a key concern for all businesses – government agencies, non-government agencies, private companies etc. And this includes sustainable packaging. For packaging to be considered as sustainable, it must be manufactured from environmental-friendly materials. And the sustainability factor should be considered all throughout the life cycle of the product – from the beginning stage to functionality levels, throughout marketing and sales cycle and lastly after it has been used completely. Along with this, sustainable packaging also involves reduced costs of the packaging design. Trends that are seen in sustainable packaging When it comes to sustainable packaging solutions, there are certain trends that are seen. Some of the important ones are as follows: 1. Use of lightweight packaging materials 2. Use of renewable resource materials 3. Increased attempts in waste recovery and recycling of various products 4. Improvements in logistical efficiency and packaging 5. Enhanced use of recyclable materials The need and importance of sustainable packaging It is true that sustainable packaging is not as cost effective as traditional and conventional packaging solutions, but still these practices are now being followed as there are many benefits of the same. Mentioned below find the importance and need of sustainable packaging: 1. […]
Top 15 Tips to Reduce Food Packaging Waste
Packaging waste are the most talked and important topic trending in all over the world. This non-degradable waste creates a lot of menace and causes harm not only to the mankind but also degrades the environment. So in order to reduce the pollution created by the packaging waste, directive rules on production has been implemented as well as on the marketing, use, recycling and refilling of containers. But being consumers it’s on us that how we can reduce the production of waste caused by packaging. So here are some ways in which we can use or purchase items to reduce the consumption of excess packaging. 1. Take your own coffee mug with you wherever you go. Those coffee soaps, without taking any extra charges will fill your cup. In this way you can avoid using one-time-use Styrofoam cups with plastic lids. 2. You can a stainless and reusable drinking bottle in place of those drink boxes or bottles. 3. What is better than eating fresh? You can buy fresh fruits and veggies and can easily avoid buying food in cans and frozen boxes or plastic bags. This will not only help you to stay healthy but also will keep the […]
Why Your Product’s Packaging Is as Important as the Product Itself
Most business people do not realise it but your product’s packaging is meant to communicate a purpose, this purpose is what your brand stands for and what it means for your customer. Take Tiffany & Co for example, for most people the iconic blue box with the white bow is more recognisable than the jewellery itself, this shows that packaging is powerful because it tells consumers why your product and brand are different. Apple is known for its clean, minimalist packaging. If you’ve ever watched an un-boxing video for a new iPhone, you know people love Apple’s packaging. Great packaging is especially significant for growing businesses because it can have a direct impact on sales and a company’s overall appeal. Packaging can continue to influence a company’s sales as it grows larger. MillerCoors’ sales slumped last year, but the Miller Lite retro bumped sales by nearly 5 percent. MillerCoors didn’t change its beer; it just changed the can it came in. Poor packaging can have an even more dramatic effect. All start-ups want to achieve the instantly recognizable status of Apple and Tiffany & Co., and that type of brand power starts with a product’s packaging. So, how can you […]
Tips To Choose The Right Parcel Packaging Materials
Sending various kinds of items via parcels is quite common. Along with important things, people also send gift parcels to families and friends. With the launch of e-commerce sites, the ordered goods are parcelled and delivered to the door of the customer. Therefore it is quite evident from the above mentioned factors that packaging materials are very important part of parcelling and without them the ordered goods might undergo damage on the transit. It is also true that packaging materials will vary depending on the product that is being parcelled. For fragile items, additional packaging materials are provided so that the item is safe from any kind of damage. Here are some useful and effective tips for making the right choice of parcel packaging materials: Choice Of Carrier Will Decide Packaging Materials – Packaging materials should be selected depending on the carrier by which the goods are to be delivered. Different carriers handle the parcels and packaged products in different manners. Along with the carrier, the location of the carrier’s sorting station or hub also plays a major role in selecting the packaging materials. For instance when rollers are used for carrying goods, plastic packaging should be avoided as it […]
