Irrespective of the industry, packaging has always undergone drastic changes. Though the brand image and price are the key factors influencing the purchasing, packaging has also lent its part in influencing the consumers’ decision making. As per Canadian Market Research, packaging has always been offering a sensory experience during the buying process. With a large number of competing products available on the shelf, innovative packaging is the only way to draw the attention of the consumer. It has been a key tool for both big and new brands to retain their market share or enter the market respectively. However, come 2015 and industry experts believe that there is going to be a substantial change in the role played by the packaging process. Sustainability Modern consumers expect the brands to reciprocate to the needs to ensure environment friendly and sustainable practices. A study conducted by the Carton Council of North America suggests that consumers expect packaging to play an important motivator for recycling. With several products, packaging is the first source of information about proper disposal and recycling practices. A great example would be the water bottles and soft drink bottles that come with specific instruction of what to do with […]
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How To Use Labels To Enhance The Marketing Strategies?
Product labeling is an important part of the marketing and selling process. It has long been used with packaging to deliver product information, company information, product value and influencing the perceived value of the overall product. There are several uses that product labeling caters to. 1. Marketing Marketing is defined as any activity that promotes the selling process. An important element of marketing thus revolves around communication and providing information. While it is one of the core aspects of any business, several brands and businesses have failed to provide the effective means. A product label is the first thing that a consumer notices regardless of whether he/she is buying from the shelf or from an online catalogue. In fact, ecommerce marketers know that product labeling is much more effective as the means of communication than the offline sales. Labels are the only tools that allow the buyers to have a closer look at the product. It supports: Creating a first impression: It has always been said that the “first impression is also the last impression”. The implication of this statement is crucial for the retail industry. The better you design a label, the better will be the impression of a […]
Evolution of Kitchen Appliances [Infographic]
Kitchen appliances were introduced to make life easy when preparing food. Since the mid-1800s, people have been thinking of latest and ground-breaking ways to store and cook food. People are still inventing new ways to make the things fast when it comes to cooking. New designs and idea are now ruling the market but we can’t ignore the importance of traditional appliances. This infographic, brought to you by Globe Packaging, revolves around various kitchen appliances.
Driving Sales Through Package Design
Packaging today plays a very important role in making or breaking your product’s popularity. No matter if you have created one of the best products in the category however it will go unnoticed if your packaging is not at par with the expectations of the customers. Therefore make sure that your packaging does impress your potential customers. Good packaging design offers a standout experience on a loud and crowded retail shelf and it can drive sales. Successful design drives benefits for the customers, employees and businesses. Designing for sales success means understanding what your customers want, what attracts them the most and what catches their eye. Ultimately you need to convince them for buying your products through your product packaging. Packaging design today plays with the sensory properties of human influencing them through their innovation to buy them. An effective packaging design would consist of the following – 1. A clear message about what your brand stands for? It should be capable enough to convey directly the sense of your brand and how it links to the customers. 2. It should be able to trigger a sense of excitement and curiosity among the customers. A sense of elegance, commitment and […]
Where To Get The Best Moving Boxes In London?
Moving boxes are integrally related to shifting and relocating. Without these boxes, packing of goods becomes very difficult. The boxes that you choose for moving things should be strong and sturdy so that they can withstand external pressures and keep things inside the boxes safe and secured. Improper boxes might lead to the damage of fragile and delicate items that are packed inside them. There are many people who fail to understand that moving and packing requires special packing boxes. Any kind of boxes or containers will not be sufficient for the same. To them spending money on moving boxes and on a packing and moving company is considered a waste. However, it has been seen that people who do not use proper moving boxes suffer greater monetary loss as the things inside the boxes run at greater risk of getting damaged. Choosing The Right Kind Of Moving Boxes In London Choosing proper moving boxes is very important for ensuring the materials that will be packed inside. Check that the packing container has good tearing and crushing resistance so that they can withstand weight and rough handling. Multi-walled cardboard boxes are a great choice in this regard as they are […]
