In the current fast-paced world which is full of e-commerce and big-box store, it is not surprising that many customers do not put much thought into the incredible world of packaging. There’s a lot that goes into making the right packaging supplies for every other type of product that customers purchase. Here are a few interesting facts that you may not have heard about the packaging industry. 1. Every year around $150 billion is spent on product packaging across the globe. 2. The worldwide packaging industry grows every year at a rate of 3.5% approximately. 3. Most of the heavier or fragile products are shipped using corrugated boxes as they are more durable and better at holding pressure. 4. In 1856 the first cardboard was patented and the corrugated was first patented in 1871 and was first utilized to wrap the lantern chimneys and bottles. 5. The corrugated packaging industry has its largest production facilities in the North America with over 1500 box plants. 6. On an average consumers form an opinion of a brand within 7 seconds. This shows the significance of custom packaging for creating a good first impression on potential customers. Custom retail packaging and logo boxes […]
Why Your Product’s Packaging Is as Important as the Product Itself
Most business people do not realise it but your product’s packaging is meant to communicate a purpose, this purpose is what your brand stands for and what it means for your customer. Take Tiffany & Co for example, for most people the iconic blue box with the white bow is more recognisable than the jewellery itself, this shows that packaging is powerful because it tells consumers why your product and brand are different. Apple is known for its clean, minimalist packaging. If you’ve ever watched an un-boxing video for a new iPhone, you know people love Apple’s packaging. Great packaging is especially significant for growing businesses because it can have a direct impact on sales and a company’s overall appeal. Packaging can continue to influence a company’s sales as it grows larger. MillerCoors’ sales slumped last year, but the Miller Lite retro bumped sales by nearly 5 percent. MillerCoors didn’t change its beer; it just changed the can it came in. Poor packaging can have an even more dramatic effect. All start-ups want to achieve the instantly recognizable status of Apple and Tiffany & Co., and that type of brand power starts with a product’s packaging. So, how can you […]
