One of the reasons why cardboard boxes are considered as an ideal choice for storage is that they are easy to recycle. Cardboard boxes are used as packaging material for e-commerce business needs where products of numerous sizes and shapes are shipped to customers. These boxes are durable, inexpensive, easy to pack, stack, label and great for storage. Moreover, these boxes are economical and eco-friendly. Read us till the end to know what makes the cardboard boxes an ideal choice. So, without any further ado let’s get started! Here we bring to light a few reasons why cardboard consistently comes across as a fantastic material for packing. Is a cardboard box the best packaging choice? Its eminence is apparent but why? Light Weight If you happen to transport massive/heavy products then you likely need not increase the shipping cost with heavy packaging, right? This is why cardboard boxes are advantageous as they are sturdy and lightweight. Recyclable The most significant advantage of the cardboard box is that they are recyclable and are meant for repurposing. There are many places to recycle cardboard boxes across the UK. Safety When it comes to safety, cardboard […]
How Packaging Attract Millennial
With the millennial population increasing, it is becoming even more important to consider them while choosing the packaging. There are about 92 million millennial in today’s generation and they contribute almost $600 billion annually in the purchases it makes. Due to this, it has become essential to consider what attracts the millennial as well. To understand what might draw their attention, it is also vital to know what their lifestyle is like. An average millennial spends almost 18 hours per day on social media platforms. They are exposed to lot more media content as compared to other people. The interactions are in various forms like taking snaps, screenshots, making videos and sending them to different people or posting on sites like Facebook, Snapchat, Instagram, Twitter etc. They spend hours on scrolling the feed, watching various videos and is also exposed to more number of ads. This is why product packaging attracts their attention very fast and they also grab a lot of information just by looking at the packaging supplies. Let us see some of the ways which can be incorporated to catch the attention of the millennial. Brand loyalty and emotional connection with the brand According to a […]
What is Packaging?
When someone asks you to think of the word “packaging”, you will likely think of the packaging on a product of sort. Perhaps the packaging from your sandwich or drink you bought at lunch time, or the packaging for the clothes you recently ordered online. You probably don’t think of boxes, tape and bubble wrap. Packaging is the technology of enclosing or protecting products for storage, distribution, sale and use. It can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale and end use. Packaging officially contains, protects, preserves, transports, informs and sells. The earliest recorded use of paper for packaging dates back to 1035 when a Parisian traveller visiting markets in Cairo noticed that vegetables, spices and hardware were wrapped in paper for the customers when they were sold. Back in 1890, Scotsman Robert Gair invented the pre-cut cardboard or paperboard box which were flat pieces manufactured in bulk that folded into boxes. Flaked cereals actually increased the use of cardboard boxes with the Kellogg Company being the first to use cardboard boxes as cereal cartons. However, in the industry seldom use the term cardboard because it does not denote a specific material. Cardboard […]
Delight Your Customers With Creative Packaging
Packaging design has been playing a huge role in product marketing in the past few years. The concept isn’t just about good packaging but creative ones. The more creative you pack the products, the more customers it is likely to attract. Packaging is also the last point in marketing products. With several different brands placed across the shelf, it is the packaging that would distinguish one from another. For smaller sized businesses, packaging design is also among the few platforms to market the product. So what exactly should be the manufacturers looking at? Conventional designs aren’t going to survive the competition for a long time. Here are some tips to make your packaging look different. Handmade looks Personalisation has huge impact on product selling. It does not just impresses upon the client that each packet has been given individual attention rather than commercial mass production but also adds a unique personality to the product itself. A good example would be the handmade tea bags sold by Tea Forte. The package is more than containers but a work of art – something that demands and receives attention of all. Sustainable approach There have been huge talks on the need of sustainability […]
Trends Changing the Shape of Packaging Industry
With the growing innovation in the packaging industry the expectations of the customers are also increasing a lot. With more and more advancement in the packaging technology personalisation of the products has become very important. Today customers expect a much more personalised product meeting all their requirements. One of the main reasons for personalisation is the huge database of users which packaging firms have established. 1. The Internet Of Things Although this concept has been in existence for decades however its application is still limited to the fitness devices or other similar devices. However the increasing cost of the smart packaging has provided an opportunity to come up with new innovations in this industry as well. Internet of Things could soon find its way in the Packaging Industry as well. One of the possible applications can be a micro-sensor emitting light when the best buy date of the product has passed away. Such micro-sensors can also be used for indicating if a packaging has been tampered. 2. Digital Natives As we all know that our next generation also popularly known as Millennial or Gen Y are much more tech savvy than us. They have made digital marketing a part of […]
