Most business people do not realise it but your product’s packaging is meant to communicate a purpose, this purpose is what your brand stands for and what it means for your customer. Take Tiffany & Co for example, for most people the iconic blue box with the white bow is more recognisable than the jewellery itself, this shows that packaging is powerful because it tells consumers why your product and brand are different. Apple is known for its clean, minimalist packaging. If you’ve ever watched an un-boxing video for a new iPhone, you know people love Apple’s packaging. Great packaging is especially significant for growing businesses because it can have a direct impact on sales and a company’s overall appeal. Packaging can continue to influence a company’s sales as it grows larger. MillerCoors’ sales slumped last year, but the Miller Lite retro bumped sales by nearly 5 percent. MillerCoors didn’t change its beer; it just changed the can it came in. Poor packaging can have an even more dramatic effect. All start-ups want to achieve the instantly recognizable status of Apple and Tiffany & Co., and that type of brand power starts with a product’s packaging. So, how can you […]
Packaging Waste in UK [Infographic]
Industry is working on a variety of approaches to decrease the amount of packaging waste. In 2011, 67% of the packaging waste was recovered. We can make the World more Eco-friendly place by using the correct recycling practices. Best practices should be used by us as individuals to lessen the amount of packaging waste. We should use packaging materials that can be reused and are easy to recycle. Below infographic, created by Globe Packaging, highlights fact and statistics about packaging waste in UK.
Office Fire Prevention
Fires need three things to start – a source of ignition (heat) a source of fuel (something that can burn) and oxygen. The sources of ignition are as follows: Heat – Cigarette butts, matches, naked flames and heaters. Fuel – Waste (rubbish), paper, plastic, wood and loose packaging materials etc Oxygen – The air around us. Office fires happen more than you think, but in general, offices are considered to be a moderate fire risk and the fires usually occur as a result of someone’s carelessness. The littlest things can start fires; cigarette butts carelessly discarded by rubbish, faulty wires, and machines that have been left on for a long period and have overheated. Most fires are preventable. No matter you role in the workplace, you can take responsibility for preventing fires by adopting the right behaviours and procedures. Switch off any appliances when they are finished with, and check the wires connecting your computer screen to the monitor regularly. If you smoke outside by the back door, be sure your cigarette is out before you dispose of it. These things can be effortlessly adopted into your daily routine and can make all the difference in fire prevention. Another way […]
Future of Food Packaging [Infographic]
The food packaging industry includes a wide range of sectors including packaging material and packaging alternatives. Fiber based materials including carton, liquid carton and corrugated contribute 31% of the total global packaging market. Food packaging is the largest end-user market for corrugated materials accounting for 40% of the total consumption. This infographic, created by Globe Packaging, revolves around the major trends and key success factors for food packaging industry.
Top 7 Product Packaging Tips
Powerful product packaging is not just about the product experience anymore. These days even the packaging need to be an experience and that has become quite a mandatory fact. Powerful packaging needs a lot more than just having a basic understanding of the simple packaging fundamentals. It is not just about being appealing and persuasive with packaging but it is also about being practical about the ways in which packaging is done. Powerful product packaging design can likely initiate a powerful social media also. So therefore one needs to be really careful while doing this. So here are some tips that can help you in packaging your products in the right way. 1. Know your market One very essential part to enquire about is who are you designing for? Proper and well planned research is the foundation for all the successful marketing and advertising campaigns. Therefore while packaging your products you should always be careful about the fact that you do it according to the liking of your client only then can you expect a perfect product packaging success. 2. Know your competition Take a walk down those crowded store aisles and see what your competition is doing, then do […]
