The culture of online shopping is rising with a rapid speed. Now we have all the resources and technologies available at affordable costs and no one today wants to visit physical stores to buy goods as we can order almost everything from online stores while enjoying the comfort of our home. But what is the role of packaging or better we should say how packaging industry is evolving with these current shopping trends? Read it here. Multichannel retailing is going to be more effective in 2015. Now people are looking for compact packaging solutions which should be made of eco-friendly materials. Packaging which is used in big physical stores is far different than online stores. Huge changes can be easily noticed in food packaging industry as this industry particularly uses packaging materials which can keep the food fresh for a long time. The other important thing about packaging is design. Companies are investing money to get the best designs so that they can make an impact as well as circulate a positive message about their brand. On the whole these things are contributing to brand awareness. Be it a logo or safety message, design is going to play a crucial […]
Eco-Friendly Packaging For Luxury Goods
People are getting more and more environmentally conscious and as a result, luxury brand manufacturers are switching to environment friendly packaging techniques. Previously, the focus of packing goods, especially the luxury items was primarily on the degree of attractiveness. Using a variety of materials, colors and chemicals, packaging was made brighter and bigger in order to impress the customer. However, the modern consumer is much more aware then we were a decade ago. Lifestyle choices in every household are getting more sustainable and the consumer packaging industry is equally affected. Packaging manufacturers are switching to Eco friendly materials even if it costs them extra. It is not true anymore that prestige brands and consumers are just concerned about the looks and are indifferent to the environmental impacts. They understand that the package is just meant to give a beautiful cover and further to protect the item. As such, they are more concerned with the quality of the content rather than the package it comes with. At the same time, technology has helped evolve several Eco friendly alternatives to packaging materials like plastic, paper, etc. A prime example would be the leading fashion brand, Gucci. Gucci has launched a drive […]
Trends That Are Driving Changes In Packaging
Product packaging is going to look a lot different in a few years of time. The important questions here are whether it will be able boost sales or ruin the brand image, will it be interactive and use bio-based materials and whether all packaging will have NFC chips in them. Right now, nothing can be said for sure but following the trends, the same packet will be a lot different in say, next five years. Packaging has always been a crucial aspect of manufacturing and has created business advantages in promotion, sales and shipping. Modern shoppers however see packaging as a supportive element that either protects the content or just makes it easy to carry. The highly complicated and attractive designer packaging that we had a decade ago have silently faded away. Today consumers want packaging that is small and easy to open. Environmental concerns too are a great factor that is bringing about a change in packaging practices. Even luxury brand like Gucci is switching to Eco-friendly packaging materials. Among the several drivers to changing packaging trends, here are the top 8 reasons: Emerging Markets: Previously only Western Europeans and North Americans were considered to be the biggest consumers […]
How to get the right packaging product? Read Here
Every packaging product is created and designed for some specific requirements and tasks. It happens that sometimes we end up buying packaging products which are not fit for the purpose. But selecting the appropriate packaging material still lies in our hands. If you have something small to be packed and which is in large quantities, consider grip seal bags for the purpose. These bags can be used for a variety of packaging tasks. These clear poly bags are easily available in a wide range of sizes. Grip seal bags are affordable and you can buy hundreds of bags instantly, moreover you can get good deals if ordered in bulk. Another great benefit of using these bags is their durability. These bags come with a seal pack functionality which ensures the safety of the products which are being transported. Retail stores are among the biggest consumers of grip seal bags. People prefer these bags because they are clean, inexpensive and easy to carry. You can use these bags over and over again as they are durable and easily washable. We, at Globe Packaging, are always ready to provide industry standard packaging products and solutions. Customers always search for reliable packaging materials. […]
Half Of The UK’s Consumers Prefer Paper-Based Packaging
According to a new survey conducted by YouGov, half of the UK’s consumers prefer paper packaging materials. This survey not only reveals the number of people who liked to buy paper based packaging materials but also it gives an idea about the buying preferences of the consumers. Among the 2,289 people who took part in this campaign, 57% people said that they prefer to buy paper packaging to pack their groceries. Only 8% opted out for plastic containers. In our last post we presented you with how you can recycle paperboards and contribute in making our environment pollution free. Well the things are clear now, people are looking for eco friendly solutions and they are more aware about the environment issues. Consumers were asked that if the quality and price of the product are equivalent to each other than which one of these they will prefer: 1. Retailer who sells the same product in plastic container 2. Or retailer who use paper-based packaging 47% people responded that they will prefer the second retailer who uses the paper packaging. Well we recommend you to go through this visual representation and get to know why paper-based packaging is topping the list of […]
