The packaging of any product plays a crucial role in the branding efforts. It’s the first impression on the customers about your product. If the packaging you opted for goes wrong then it’s a great set back to your brand. A product’s packaging helps in boosts a brand. We have compiled a few tips to avoid some serious product packaging mistakes. Know Your Audience Packaging has a great relation with your target audience. You must choose your product packaging keeping in mind your target audience. Before choosing the packaging, know your audience thoroughly. Your product will be used by them. When you are the decision maker, you tend to overlook your audience choices and priority. You need to do some homework before finalising on the packaging design. Your market research must disclose you a lot about your audience, your key demographic. Once you have the data in your hand, then you can understand their needs. Only a perfect packaging will make your product sell out. Damage Free Design Your product packaging must be robust and damage free. It has to travel from one place to other, from manufacturing unit to distributors, to the malls, and from malls to […]
Uses of Plastic in Packaging Industry
Plastic can be called the backbone of the packaging industry. Its uses are unlimited. Every other industry is some way or the other dependant on plastic packaging. From food and beverage industry, healthcare industry, beauty and cosmetics, home and garden, no industry can do without plastic packaging. One positive factor about using plastic is that plastic bottles and containers are shelf stable, keeping the product safe and fresh. Plastic packaging helps to keep the products damage free and saves the products from being contaminated. Food & Beverage Industry Food and beverage industry has been using plastic packaging materials since ages. From farm to your home, food is supplied safely through plastic containers, bottles and wraps. Such plastic bottles and containers are shelf stable and make them first choice for freezing food items for longer time. If packaged in modified atmosphere food stays fresh by capturing less oxygen-air mixture. Plastic bottles and containers can also be recycled. Consumer Packaged Goods Plastic packaging is ideal for the consumer goods. Plastic can be easily moulded, blown or cast in unlimited shapes. They offer a lightweight option of packaging. Many types of plastics are available in various colours. Every type […]
How to Pack Your Wardrobe before You Move
Are you planning to move into a new house? Right now for you nothing is more stressful than moving. There wouldn’t be any free moment in your life at present. You have zillions of things to worry about. And one of them is packing your wardrobe. You don’t want your designer clothes to get ruined and wrinkled. Here we have rounded up the tips to help you pack your wardrobe easily before you move. Sort Your Clothes Before you start packing your clothes, it’s better to sort them and discard those that you wouldn’t be wearing any more. This way you can organise and separate different type of clothes be it party wear or daily wear. In separate cardboard boxes you can pack your summer and winter clothing. It will be easy to unpack all your clothing boxes at your new home; also you will be able to quickly arrange them. Use Wardrobe Boxes Wardrobe boxes are designed to make it easy to pack your clothes. You can take your clothes to your new home without any hassles in wardrobe boxes. Just like your clothes hanging in your wardrobe, these boxes help you to keep your clothes while […]
Advantages of Eco-Friendly Packaging
It is the social responsibility of businesses to become environmental friendly in order to preserve natural resources. Consumers too are becoming aware and hence even the packaging industry is seeing the eco friendly trends. Brands are opting for green packaging methods over the non eco-friendly packaging options. Businesses are taking the eco-friendly and renewable materials into account while formulating their strategies. It’s high time we use packaging made from recycled, renewable materials so that we can reduce negative impact on the environment. We have rounded up various advantages of eco-friendly packaging for businesses. Brand Image One of the major advantages of using eco-friendly packaging is better brand image and trust of consumers in your brand as being a responsible company. Better brand image leads to improved sales and enhanced profits. You can opt for Cardboard Packaging Boxes to package your products. Lower Cost By using eco-friendly packaging options you can reduce your packaging costs. The environmental friendly materials weigh less and hence the transportation cost also reduces. Such biodegradable materials help businesses in saving more. Decreases Carbon Footprint One of the major benefits of eco-friendly packaging is that it helps in reducing your carbon footprint. Being made from bio-degradable and […]
Tips for Bibliophiles to Pack Books for Moving
You are a book addict and you have your own library. Since you keep hoarding books to satiate your book lust you have a ton of books. But now you are moving to another place and shifting your library seems to be a daunting task. Read the tips for bibliophiles to pack books hassle free for moving. Discard Few First step before you start packing your books is to discard those books that you would not require any more. It is the perfect time to do this. It is quite difficult to decide which ones to discard but you could go through your bookshelf again and again and pull out at least a few of them. You can donate them or sell them as per your choice. Pack in Cardboard Boxes Cardboard boxes in various sizes are available at Globe Packaging. They are available in all sizes ranging from small, medium and large, as per your requirement. For lighter books go for small size box with single wall but for hardcovers opt for large size box with double wall cardboard boxes for protection. Don’t fill the box over 80 percent, and fill the rest with bubble wrap to keep your […]
