With the millennial population increasing, it is becoming even more important to consider them while choosing the packaging. There are about 92 million millennial in today’s generation and they contribute almost $600 billion annually in the purchases it makes. Due to this, it has become essential to consider what attracts the millennial as well. To understand what might draw their attention, it is also vital to know what their lifestyle is like. An average millennial spends almost 18 hours per day on social media platforms. They are exposed to lot more media content as compared to other people. The interactions are in various forms like taking snaps, screenshots, making videos and sending them to different people or posting on sites like Facebook, Snapchat, Instagram, Twitter etc. They spend hours on scrolling the feed, watching various videos and is also exposed to more number of ads. This is why product packaging attracts their attention very fast and they also grab a lot of information just by looking at the packaging supplies. Let us see some of the ways which can be incorporated to catch the attention of the millennial. Brand loyalty and emotional connection with the brand According to a […]
How to Select the Right Packaging Distributor for Your Business
Packaging of goods is among the most integral parts of product marketing plan. It needs to be kept on the priority list and should be dealt with great focus and precision. However, most of the businesses are not able to create the right packaging solution for themselves as they miss on to find the right packaging expert to address their needs. This is mostly because they don’t know how to go about picking the right packaging distributor to go with business theme and purpose well. Here’s how you should select the right packaging partner for your business in 7 expert ways: Quality Packaging The vendor you choose to go with should be dealing in quality packaging solutions. You should look into their samples and the packaging materials they use and go through the standards and approaches they follow to ensure quality. This is important as all that your customers would be going to see first is how your product is boxed and packaged. Intuitive customer service The service should be able to able to intuitively look into the customer needs. This should be about interpreting and knowing what type of packaging requirements they have for a particular product […]
Uses of Plastic in Packaging Industry
Plastic can be called the backbone of the packaging industry. Its uses are unlimited. Every other industry is some way or the other dependant on plastic packaging. From food and beverage industry, healthcare industry, beauty and cosmetics, home and garden, no industry can do without plastic packaging. One positive factor about using plastic is that plastic bottles and containers are shelf stable, keeping the product safe and fresh. Plastic packaging helps to keep the products damage free and saves the products from being contaminated. Food & Beverage Industry Food and beverage industry has been using plastic packaging materials since ages. From farm to your home, food is supplied safely through plastic containers, bottles and wraps. Such plastic bottles and containers are shelf stable and make them first choice for freezing food items for longer time. If packaged in modified atmosphere food stays fresh by capturing less oxygen-air mixture. Plastic bottles and containers can also be recycled. Consumer Packaged Goods Plastic packaging is ideal for the consumer goods. Plastic can be easily moulded, blown or cast in unlimited shapes. They offer a lightweight option of packaging. Many types of plastics are available in various colours. Every type […]
Everything You Need to Know About Packaging Materials
Are you looking to move your office or your home? Are you a movers and packers company? Does your company deal with import and export of goods? If the answers to all these questions are in affirmative, there is something that is common in these. In all these situations and professions, there is need of high quality packaging supplies. Without the right kind of packaging, moving a house or office is practically impossible. A movers and packers company will use the best packaging so that while transferring things from one place to another, they remain safe and reach the destination in exact condition. For companies that deal with import and export, things have to be packed well so that they don’t get damaged in transit. Along with such applications, packaging is also used for various products, which are to be sold in the market. In fact for that, product packaging designs are thought of and then the design is created. With proper designing, the packing becomes attractive and draws eyeballs of customers. It is a great marketing strategy actually of using high quality packaging material and design for products. Some common packaging items that are used Various kinds of packaging […]
Top 15 Tips to Reduce Food Packaging Waste
Packaging waste are the most talked and important topic trending in all over the world. This non-degradable waste creates a lot of menace and causes harm not only to the mankind but also degrades the environment. So in order to reduce the pollution created by the packaging waste, directive rules on production has been implemented as well as on the marketing, use, recycling and refilling of containers. But being consumers it’s on us that how we can reduce the production of waste caused by packaging. So here are some ways in which we can use or purchase items to reduce the consumption of excess packaging. 1. Take your own coffee mug with you wherever you go. Those coffee soaps, without taking any extra charges will fill your cup. In this way you can avoid using one-time-use Styrofoam cups with plastic lids. 2. You can a stainless and reusable drinking bottle in place of those drink boxes or bottles. 3. What is better than eating fresh? You can buy fresh fruits and veggies and can easily avoid buying food in cans and frozen boxes or plastic bags. This will not only help you to stay healthy but also will keep the […]
